GUESS State Of Mind

June 26, 2016

Guess reached a very high brand awareness in all key European markets. They offer apparel, underwear, accessories and footwear for men and women, but they also have a new product line for kids.

Several weeks ago we had a Corporate Social Responsibility seminar at SDA Bocconi and they presented us the case of GUESS. Lately GUESS has put lots of efforts to make the brand sustainable. They decided to face the environmental topic with a new eco-friendly capsule collection developed for the Spring/Summer. Through their eco-friendly production process, they saved energy and water and they generate less CO2 compared to a traditional process. Their goal was among others also to increase the awareness of GUESS as an innovative brand with ecological responsibility.

Right after the seminar I spotted in their windows a pair of fringe heels. It was love at first sight and the perfect timing as I was searching for some nice, sexy and comfortable sandals for the summer. It wasn’t my first GUESS pair of shoes. I had several shoes before and I have to say that among all brands that I had, they are the most comfortable heels.

In the same week I had a very spontaneous shooting at Porta Nuova in Milan. I couldn’t have enough!

.. and photo credits go to Fabio Vizz.

 You can shop the sandals here.

Have a great week!

Gianina

Guess State of Mind
Guess State of Mind
Guess State of Mind
Guess State of Mind
Guess State of Mind

Guess State of Mind

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