Salone del Mobile (the international furniture fair) is one of the biggest events in Milano and one of the largest trade fairs of this kind in the world (more than 2.400 exhibitors). The objective of the Salone del Mobile is to showcase the latest trends in furniture and design and therefore it is considered a leading venue for the display of new products by designers of furniture, lighting and other home accessories. 30 % of the exhibitors are foreign companies and the fair is attracting over 370.000 attendees (67 % are coming from abroad) every year. You can imagine how crowded is Milan in that period. Your really need time to see all pavilions. I really doubt that 5 days will be enough if you want to see EVERYTHING just at the furniture fair. The exhibition has a display area for more than 270.000 sqm. it is crazy. We went there just on Friday and we did not even finish one pavilion. We got stuck in the xLux sector (the half of a pavilion), where the major designer brands but also other interesting creative brands were exhibiting the new trends. That’s Design week for. It opens the door for creative minds from all over the world.
I fell in love with Versace. And with Gianfranco Ferre. I did not even know that major fashion brands ventured outside their comfort zone and moved further into furniture industry. Or hospitality industry like Armani with the Armani Hotels&Resorts. For me it is still fashion, though. Fashion brought at the next level. And I absolutely love it. Therefore the most pictures you will see will be actually just from that xLux sector and some other events from Fuorisalone. I did not have time to take a look at the Kitchen or Bathroom exhibitions, but I hope there will be a next time. This is always a good excuse to come back to Milan next year.
Not to forget that the furniture fair is accompanied for years now by other events and exhibitions taking place all around the city under the name of Fuorisalone (out of the fair) offering the possibility to young designers to present their work as well. Must-see! There are more than 1.000 exhibitions and events at the same time spread all over the city. However, you will never be able to attend so many events in those 5 days.
It was a very nice experience and I would advise everyone to try at least once in their lifetime to come to Milan during the Design Week.